For sellers
Pricing tips
There's no perfect price for ad space — only prices that close. These are the patterns we see working on Mianos, distilled from real listings and real bargains.
Start with packages, not a single price
Sellers who offer 2–3 packages (1 week / 2 weeks / 1 month) close more deals than sellers who only post a monthly rate. The shorter packages are how new buyers test you. Once they're happy, they upgrade.
- 1-week package: about 30 % of your monthly rate (premium for short commitments).
- 2-week package: about 55 % of your monthly rate.
- 1-month package: anchor price (your "real" rate).
How to ballpark your monthly rate
If your space has a known audience number — newsletter subscribers, podcast listeners, daily passers-by — start from CPM (cost per thousand impressions). Indicative ranges in Finland 2026:
- Outdoor / billboard / vehicle wrap: €4–€20 CPM, depending on visibility.
- Podcast / newsletter: €15–€80 CPM, depending on audience niche.
- Window / door / counter sign: €2–€8 CPM (foot traffic only).
- Social account post: €30–€200 CPM, depending on engagement rate.
When to discount and when to hold
Counter-offers are normal. Sellers who hold firm on the first counter walk away from 60 % of would-be buyers; sellers who drop more than 30 % on the first counter signal weakness and invite further haggling. The sweet spot:
- Allow 10–15 % off your asking price as your first counter.
- Reserve a deeper 20–25 % discount for serial buyers (they'll show up in your stats).
- Hold firm if the buyer skips your message and just lowballs.
- Never go below the minimum that makes the campaign worth your effort. Walking away is sometimes the right move.
Re-pricing as you go
List, see what offers come in, and adjust within the first 2 weeks. If three buyers in a row offered exactly 70 % of your asking price, that's the market telling you something. We make pricing easy to edit — there's no penalty for tweaking.